Candice Ong

Candice is the Chief Commercial Officer at ShopBack, the largest rewards and discovery platform for shopping in Asia Pacific. She is part of the core management team and oversees regional marketing and country management.
Launched in 2014, ShopBack is Southeast Asia’s largest and fastest growing online loyalty platform whose mission is to provide people with a smarter way to shop. Today, ShopBack provides a trusted platform on which a growing community of shoppers are discovering and earning cashback on their purchases from over 4,000 merchants. Headquartered in Singapore, ShopBack is also present in 9 markets, spanning Australia, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam.
From a career in Investment Banking in New York and South East Asia, Candice transitioned into the e-commerce space in 2012, where she was Managing Director of ZALORA Southeast Asia. She was instrumental in the fashion conglomerate’s rapid growth during her five-year tenure, spanning roles in Marketing and Procurement. ZALORA is South East Asia's largest fashion e-commerce start-up which is looking to change the way people shop in the region. It is also part of Global Fashion Group (GFG) which operates through 5 leading fashion ecommerce companies across 5 regions and over 20 countries. Members of GFG include: TheIconic, Zalora, Dafiti, Lamoda and Namshi.
In 2020, she was listed in the “Singapore 100 Women in Tech List” initiative aimed at celebrating the contributions and achievements of women in the Tech sector. She was also invited to be a member of the sub-committee on Future Corporate Capabilities and Innovation in 2016 and chaired the Retail Panel for ASEAN Business Club Forum in 2015.
In her personal capacity, Candice serves as a board member of Pick Network, a wholly owned subsidiary of IMDA, and is also an active angel investor in startups.